Global Digital Marketing Agency

Portfolio

Discover how we help businesses transform their digital presence with high-performing websites and result-driven marketing strategies across industries.

Business Strategy Planning

Client Overview
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Client: American Oncology Institute
Industry: Healthcare / Oncology / Multi-Specialty Hospitals

The organization provides advanced cancer care and medical services across multiple departments including:
Neurology
Oncology
Dental
Orthopedics
Radiology
Surgical Oncology
Medical Oncology
Diagnostic Services

The hospital network operates several medical centers and required data-driven insights to evaluate digital performance across different departments and service pages.

Project Objective
———
The primary objective of this project was to analyze website performance across different healthcare departments and service landing pages in order to understand:
Which department generates the highest patient engagement
Which pages bring organic search traffic
Which services attract new users
Which landing pages contribute to appointment inquiries
How users interact with department-specific content
The goal was to create centralized reporting dashboards that help the marketing team make data-driven decisions.

As a Digital Marketing Analyst, I was responsible for designing a custom performance tracking framework and creating automated reporting dashboards for the healthcare website.

Key responsibilities included:
———
Website traffic analysis
SEO performance monitoring
Department-wise landing page performance tracking
User behavior analysis
Custom dashboard creation
Data visualization for stakeholders
Tools & Platforms Used
The analytics ecosystem was built using the following tools:
Google Analytics

Used to track:
——–
Website traffic
User behavior
Department landing page visits
Session duration
Bounce rate
New vs returning users
Traffic sources
Google Search Console

Used for SEO performance monitoring:
————–
Search queries
Keyword rankings
Click-through rate (CTR)
Page impressions
Indexing status
Organic search visibility
Google Tag Manager

Implemented tracking tags to monitor:
————
Page interactions
Button clicks
Appointment form submissions
Contact inquiries
Scroll depth
Event tracking
Google Looker Studio

Built custom interactive dashboards for:
————–
Executive reporting
Department performance insights
SEO analytics
Landing page performance comparison
Custom Reporting Dashboard Development
A centralized performance dashboard was created using Google Looker Studio to combine data from multiple sources.
The dashboard provided insights such as:
Department-Level Performance

Comparison of traffic across departments including:
——————–
Neurology
Orthopedics
Dental
Oncology
Radiology
This helped the marketing team identify which specialties attracted the most online visitors.
Landing Page Performance

Each department page was analyzed for:
———–
Page views
Average engagement time
User interaction
Conversion events
This analysis helped determine which services generated patient interest.
Traffic Source Analysis

The dashboard categorized visitors based on acquisition channels:
————–
Organic search
Direct traffic
Referral traffic
Social media
Paid campaigns
This helped measure the effectiveness of SEO and digital marketing channels.
Patient Engagement Metrics

Key user behavior metrics tracked:
————
Average session duration
Pages per session
Bounce rate
Returning visitors
Scroll depth tracking
These metrics helped understand how patients interact with medical service pages.
SEO Performance Insights

Using Google Search Console, I monitored search performance including:
——————
Top ranking healthcare keywords
Department-specific search queries
High-performing landing pages
Keyword impressions
Click-through rate trends
This helped the marketing team optimize content for medical services that patients actively search for.
Conversion Tracking Setup

Using Google Tag Manager, I implemented tracking for:
—————–
Appointment form submissions
Contact form inquiries
Phone call clicks
Consultation request buttons
Newsletter subscriptions
This allowed us to measure which department pages generate patient inquiries.
Key Insights Delivered

The analytics reporting helped stakeholders identify:
————–
Top performing healthcare departments
Most visited medical service pages
High traffic SEO keywords
Patient engagement trends
Conversion-driving landing pages

These insights helped improve:
———
Website content strategy
SEO optimization
Department landing page design
Patient acquisition strategy
Impact of the Analytics Dashboard
The custom reporting system enabled the marketing team to:

✔ Monitor website performance in real-time
✔ Compare department performance easily
✔ Track SEO growth and organic traffic
✔ Measure patient engagement
✔ Improve data-driven decision making

The dashboard also reduced manual reporting time and provided automated data visualization for marketing teams and hospital management.

Skills Demonstrated

This project demonstrates expertise in:
—————
Digital Marketing Analytics
Healthcare Website Performance Tracking
SEO Data Analysis
Dashboard Development
Conversion Tracking
Data Visualization
Marketing Intelligence Reporting

Tools Expertise
———-
Google Analytics
Google Search Console
Google Tag Manager
Google Looker Studio
SEO Performance Monitoring
Healthcare Digital Marketing Analytics

Data Analysis Services

Turn raw data into actionable insights with our advanced analytics solutions. We collect, process, and visualize data to help you understand trends, improve performance, and make smarter business decisions with confidence.

Custom Artificial Solutions

Every business is unique, and so are our AI solutions. We develop tailor-made applications that integrate seamlessly with your processes—empowering you with intelligent tools that boost productivity and innovation.

Ecommerce and Shopify

E-commerce / Shopify AI Order Support + Inventory Sync + Review Generator Workflow

Automate your Shopify operations with AI-powered order support, real-time inventory updates, and intelligent review management.

🚀 Overview

This smart AI automation workflow, built with n8n, connects your Shopify store, Google Sheets, Twilio, WhatsApp, Gmail, and OpenAI to streamline your store’s operations.

When a customer places or abandons an order, the system automatically:
✅ Captures customer details
✅ Sends mobile/email OTP for verification
✅ Updates product stock in real-time
✅ Requests and responds to reviews intelligently using AI
✅ Notifies store owners instantly via WhatsApp or email

This end-to-end automation saves hours of manual work and delivers a seamless shopping experience for your customers.

⚙️ Step-by-Step Setup Guide

1️⃣ Shopify Connection

  • Connect your Shopify store to the “Shopify Order & Cart Events” trigger node in n8n.

  • This node listens for new orders, cart abandonments, or order updates in real-time.

2️⃣ Google Sheets Setup

Create four Google Sheets for seamless data management:

  1. Customer Database
    Columns: customerName, customerEmail, customerPhone, productName, orderId, orderTotal, orderDate, orderStatus, verified, reviewStatus

  2. Inventory Sheet
    Columns: productName, stockQuantity

  3. Reviews Sheet
    Columns: customerEmail, reviewText, reviewReply, timestamp

  4. Error Logs Sheet
    Columns: errorMessage, nodeName, timestamp, orderDetails

📋 Add each Google Sheet Document ID inside its corresponding n8n node:

  • Save to Customer Database

  • Mark Customer as Verified

  • Update Inventory Stock

  • Log Review Data

  • Fetch Daily Stats

  • Log Errors

3️⃣ Workflow Configuration Node

  • Set your store owner email address here to receive workflow updates and error alerts.

4️⃣ Twilio SMS Setup

  • Add your Twilio phone number to the node named “Send OTP via SMS”.

  • Used to send OTP verification messages to customers.

5️⃣ OpenAI API Setup

  • Connect your OpenAI account in all AI-powered nodes.

  • These nodes generate smart replies for customer reviews and personalized messages for order confirmations.

6️⃣ WhatsApp Business Cloud API

  • Configure your WhatsApp Business API credentials.

  • This enables the system to send:

    • Order confirmation messages

    • Abandoned cart reminders

    • Review requests and thank-you messages

7️⃣ Gmail Integration

  • Connect your Gmail account to send email notifications for every important workflow event (e.g., new order, error log, daily summary).

8️⃣ Webhooks Setup

Create and note these webhook URLs:

  • Receive OTP Verification: For customer OTP submissions

  • Receive Customer Review: For collecting review responses

✅ Before Executing the Workflow, Double-Check:

Node Name Configuration Required
Shopify Order & Cart Events Set Shopify credentials
Save to Customer Database Add valid Google Sheet ID
Send OTP via SMS Add Twilio credentials + phone number
Mark Customer as Verified Add valid Google Sheet ID
Send WhatsApp Message Add sender ID + WhatsApp Business credentials
Update Inventory Stock Add valid Google Sheet ID
Send Review Request Add sender ID + WhatsApp Business credentials
Log Review Data Add valid Google Sheet ID
Fetch Daily Stats Add valid Google Sheet ID
Log Errors Add valid Google Sheet ID
Workflow Configuration Add store owner email

💡 What You’ll Achieve

  • Automated Order Support: Instant OTP verification + smart follow-up.

  • AI-Driven Review Replies: Personalized, professional responses crafted by OpenAI.

  • Inventory Sync: Real-time stock updates across your database.

  • Customer Engagement: WhatsApp & Gmail notifications to improve trust.

  • Error Tracking: Every issue logged automatically for transparency.

🧠 Why Choose PageOptimum?

 
At PageOptimum, we help businesses harness no-code AI automation to save time, reduce costs, and deliver outstanding customer experiences.
 
This Shopify automation is one of our specialized workflows for modern e-commerce stores looking to scale smartly.
 
💬 Interested in implementing this AI-powered system for your store?
 

Contact Us Today — our team will help you set it up end-to-end!

 

Custom Artificial Solutions

Every business is unique, and so are our AI solutions. We develop tailor-made applications that integrate seamlessly with your processes—empowering you with intelligent tools that boost productivity and innovation.

Custom Artificial Solutions

Every business is unique, and so are our AI solutions. We develop tailor-made applications that integrate seamlessly with your processes—empowering you with intelligent tools that boost productivity and innovation.

Custom Artificial Solutions

Every business is unique, and so are our AI solutions. We develop tailor-made applications that integrate seamlessly with your processes—empowering you with intelligent tools that boost productivity and innovation.

Custom Artificial Solutions

Every business is unique, and so are our AI solutions. We develop tailor-made applications that integrate seamlessly with your processes—empowering you with intelligent tools that boost productivity and innovation.

Custom Artificial Solutions

Every business is unique, and so are our AI solutions. We develop tailor-made applications that integrate seamlessly with your processes—empowering you with intelligent tools that boost productivity and innovation.

Custom Artificial Solutions

Every business is unique, and so are our AI solutions. We develop tailor-made applications that integrate seamlessly with your processes—empowering you with intelligent tools that boost productivity and innovation.

Custom Artificial Solutions

Every business is unique, and so are our AI solutions. We develop tailor-made applications that integrate seamlessly with your processes—empowering you with intelligent tools that boost productivity and innovation.