Email Marketing

Email Marketing Guide

Definition: Email Marketing

Email marketing Guide! It is an act of sending a commercial message, typically to an individual or a group of people, using email-sending platforms. In its broadest sense, sending communication messages in the form of text or image, in every email sent to a potential or current customer could be considered email marketing.

We Love creating unique content and even drafting emails.

What is E-mail Marketing?

Mastering Email Marketing for Business Success

Discover the ins and outs of Email Marketing and its pivotal role in modern business strategies.

Unveiling the Power of Email Marketing in Lead Generation

Explore how Email Marketing serves as a primary lead generation source, providing an effective avenue for online marketing.

The Crucial Guide to Email Marketing in 2023

Delve into the significance of Email Marketing as a tool for building relationships with subscribers and generating leads, highlighting its activity of direct interaction with customers.

Cost-Effective Marketing: The Advantages of Email Campaigns

Analyze the cost-effectiveness of Email Marketing in comparison to traditional marketing efforts, emphasizing its affordability and efficiency in reaching a wider audience.

Navigating Mobile Marketing Through Effective Emails

Examine the evolution of Email Marketing in the mobile era, emphasizing the importance of user-friendly content for smartphones and the impact of mobile devices on conversion rates.

Harnessing the Power of Email Automation

Uncover the capabilities of Email Automation as a powerful tool for marketers and business owners, allowing the sending of personalized messages based on user activity.

Personalizing Emails for Maximum Impact

Explore the art of personalizing Email Marketing by addressing users with their first name, incorporating brand logos, and guiding them toward specific actions for better engagement.

Enhancing Engagement with Interactive Email Content

Dive into the realm of interactive email content, understanding its potential to increase Click-Through Rates and open rates, with insights on incorporating videos for a significant boost in engagement.

Measuring Email Marketing Effectiveness

Learn the importance of measuring the effectiveness of Email Marketing campaigns through metrics such as deliverability, bounce rate, open rate, response rate, and conversion rate.

Email Marketing Best Practices for Business Growth

Understand the best practices for generating an email marketing list, focusing on avoiding the purchase of email lists, using authorized senders’ emails, and optimizing and testing email previews.

The Role of Scarcity and Email Marketing

Explore the psychological impact of scarcity in Email Marketing, using exclusive offers to increase customer engagement and conversion rates.

Building Customer Relationships Through Email

Delve into the role of Email Marketing in building stronger customer relationships, emphasizing its role in establishing authority, boosting brand recognition, and increasing customer loyalty. Budget Optimization and Time Management in Email Marketing

Learn strategies for optimizing budget and time in Email Marketing campaigns, covering topics such as pricing models, server switching, micro-segmentation, and subscribers’ re-engagement.

Metrics Mastery: Tracking Email Marketing Success

Master the art of tracking Email Marketing success through various metrics, including open rate, click-through rate, conversion rate, bounce rate, and other essential indicators.

Driving Website Traffic with Email Campaigns

Uncover the potential of Email Marketing in driving traffic to your website, exploring its effectiveness in SEO campaigns and strategies for encouraging user engagement.

Establishing Brand Authority Through Email

Discover how Email Marketing contributes to establishing brand authority, providing insights into the consistent communication of messages and building trust with customers.

Creating Excitement for Events Through Email

Learn how Email Marketing can be an effective tool for building excitement for events, offering guidance on newsletter preparation, scheduling, and content strategy.

Pros and Cons

  • Pros Cons
  • Gives Free Plan Confusing Account Setup
  • SMS Campaign Offer Cannot upload contacts via 3rd Party
  • Responsive Template Designs Normal Template
  • Transactional and Autoresponder feature
  1. Getresponse
    GetResponse – It is an easy-to-use email marketing service provider with 3rd party contact integration solid customer support, and a variety of advanced features that you can try for free.

It is a good fit for most small businesses looking for a reliable email marketing solution for their own business. But, It lacks more advanced features compared with Campaigner and MailChimp in terms of editing features.

Some of the important features which need to be discussed are as under:

Creating a Subscriber’s list
GetResponse campaign setup
Campaign Tracking
Deep Online Support

  1. Hubspot
    Want to know more about the HubSpot Email Marketing Platform?

Let’s dive into it!

Today, we’re digging into Email Marketing capabilities rather than other features under HubSpot.

HubSpot has got more capabilities of Lead and email marketing, we are going to discuss a few drawbacks as well in this article.

Background On Hubspot Email Marketing
In small businesses, an extremely popular tool is aimed at a primary platform.

HubSpot is considered to have inbound marketing and sales software for most companies, it attracts visitors, converts leads, and closes prospects.

In this platform, It is an idea, and customers are controlled by the marketing process. So, as a marketer, you should not interrupt them and need to concentrate to focus on attracting them.

Since 2004, HubSpot has expanded to serve over 30000+ companies, which includes tools in the following area:

  • Websites
  • Email
  • Marketing Automation
  • Landing Pages
  • Analytics
  • Social Media
  • Blogs
  • SEO

According to Marketing Automation insiders, HubSpot owns a 41% share of the small business automation market and it is known as the leader of the pack.

HubSpot offers a variety of best-email-marketing-services to its beloved users – All are navigated through an email dashboard.

Once to start navigating through the dashboard, you’ll be taken to manage the section where you’ll be able to:

  • New Email creation
  • Navigate through drafted, archived messages, scheduled, and sent
  • Edit columns to show metrics like open rate, bounce rate, delivery rate, etc.
  • Search for specific emails
  • Export your email information
  • Filter by email type and the campaign
  • View most recently edited, created, and sent emails with a performance summary
  • Quickly access more tools
  • HubSpot Email Marketing Manage Dashboard

As with other email automation tools, you can quickly create branded emails through this platform. The good news is that it doesn’t require experience in coding and which can be chosen from dozens of HubSpot templates.

Still, If you want to create your skills, you can use the drag-and-drop feature from the interface.

Before we dive into advanced features, you should start with the basics of it.

It has capabilities to create from scratch with HTML emails or you can use readymade templates
Schedule Emails – You can schedule up to 1 year in advance
It is automatically Mobile friendly
Unsubscribe feature – HubSpot mandates with CAN-SPAM Laws
Lead Opt-Out – If the Lead unsubscribed, It will give the option to opt out of certain email topics. It can take a temporary break as opposed to a permanent un-subscription.

  1. Convertkit
    ConvertKit – It is known as a full-featured email service provider created by Mr. Nathan Barry.

And it’s known as a fast-growing email marketing company, which offers customizable sign-up forms and landing pages to help bring in more email subscribers.

What makes the key difference between ConvertKit and other ESPs?

ConvertKit is easy to use and decently powerful, and its pricing is decent enough, It also offers free landing page plans.

ConvertKit is designed for target Audiences: Online creators (like YouTube and bloggers).

The Key features are organized into five(5) tabs, here’s a quick overview of each of them.

Landing Page and Forums: It is customizable, responsive landing page templates, Forms include pricing features to help you get more email sign-ups
Broadcast: It is one of the emails on your list, ideal for a traditional newsletter
Sequence: It is multi-part series of emails for Autoresponder
Automation: Emailing through automation simplifies by sending emails to their subscribers based on action and activity. (like opening an email or clicking on the given link).

  1. Mailchimp
    Millions of people use Mailchimp to reach their customers in their niche and to grow their businesses.

This integrated free automatically syncs within your Mailchimp database, making it access all the features you need.

With Mailchimp, it can be designed beautifully, and personalized order notifications like invoices and shipping confirmations.

Use abandoned cart emails to bring back shoppers.

  1. Aweber
    AWEBER – It’s a market leader in small businesses with email marketing capabilities. It was founded in the year 1998 and its proven email marketing service provider for the past 20 years helping more than one million customers around the world.

The main features of AWEBER are:

  • CAN SPAM Compliance
  • Event Triggered Email
  • Landing Pages / Web Forms
  • Mobile Optimized emails
  • Auto-Responder
  • Image Library
  • Analytics Reporting
  • Template Management
  • Customer Survey
  • WYSIWYG Email Editor
  • A/B Testing
  • Mailing List Management
  • Dynamic Content and much more…
  1. Active Campaign
    Active Campaign – It’s constantly refining its products and services, Working on adding new features, and helping your business grow.

It has got very good features like:

  • Integrated Forms
  • Gmail Extension
  • Email Segmentation
  • Automation Goals
  • iOS CRM App
  • Migration Services
  • Training and Support
  • Site Tracking
  • Advanced Reporting

What is Opt-In Form and How to Create an Email Opt-In?

  • Reach – Writing Welcome
  • Reminder Email – Send a reminder email, If the user doesn’t open the email even after a week or so.
  • Probing – If the user opens the email, send a second email that explains more about the product or services
  • Engagement – In 3rd email, Make the draft so, that he/she shares the contact details
  • Prospect – Once you receive the contactable details, You can share the custom email related to the product or services you offer
  • Conversion – If you convince the user what they are looking for, They will become the ultimate buyer.

This kind of email-sending strategy works well with the Email Automation method

Firstly, What email service provider did you choose? We share the entire list of recommended email marketing services here, which helps individual marketers, agencies, and clients as well.

Switching to email marketing tools becomes a major pain by wasting money and time. So, make up your mind right in the beginning.

Especially, E-commerce companies have a few different ways to grow their lists too. Check them out on How to Grow Your Email Marketing List as an E-commerce Brand (A Beginner’s Guide) for your reference.

After you choose the best of the best tools to fulfill your email marketing campaign then, start building an email list. Start building up to 1,00,000 to 2,00,000, if you just started with an email campaign.

Check out all the best email marketing strategies for email list building.

Every industry like health care, hospitality, product-based eCommerce, and service-oriented companies, does email campaigns.

If you have a strong presence on Facebook, here are our best tips on how to build an email list with Facebook.

For generating or building an email list, the key is coming up with an amazing lead magnet strategy. A lot of our major career wins came from finding a lead magnet that converted traffic into email at an unbelievable rate.

What is Lead Magnet? It’s a freebie, usually, it’s a premium free of content that we share with the user against the email registration. The user gives up their details of First Name, email, and phone to get that freebie.

The word “Premium free” content, it’s the art of creating the right lead magnet.

Running Your Email Marketing List
Once you start getting an email list, then what do you do?

It’s time to manage your email list and start working on the list and keep them active by sending some newsletters.

How to Write a Newsletter?

Go through our guide and find the tips. Also, read our tips on How to Improve Email Engagement. These tips will keep your list healthy & nice.

The other important element which you need to focus on is the “Subject Line”. This aids in boosting email marketing conversion rates and delivers a remarkable impact on the performance of your email campaign. Get the subject line right, that will make you up for a lot of other email mistakes.

The best subject line is here.

Then get a feel for the Email metrics, which is the key to understanding the performance of an email campaign on 5 Essential email marketing statistics you should be aware of and check often.

These metrics will give you tips. If you want to make any change based on the performance, it goes down.

When you are ready to take a deep dive into deliverability, open rate, spam rate, and everything else get into all the details here:

How to draft an Emails by which your Subscribers Can’t-Wait to Open

how to stop my emails from being marked as spam in any of the email marketing tools

5 Simple Ways to Increase Your Email Deliver-ability and its best practices

5 Reasons Why You Can’t Follow the Basics of email marketing (and How to fix it)

Email Marketing Automation and Drip Campaign
The major win from the Email marketing campaign comes from automating everything.

Once you know that email marketing content is ready and works. Use a marketing automation tool to send emails automatically at the best time for your subscribers based on the time zone. You will get the extra conversions and revenue without having to do an extra effort.

Email Automation Complications
Here’s our Definitive Guide to Marketing Automation that breaks down how it will work. Start there.

Sometimes, Marketing Automation can get complicated, these articles will break it all down:

Amplify 1-on-1 Connections with Email Marketing

How to Deliver Relevant Content by Segmenting Your Email marketing target audience?

How to create an actionable Drip Campaign
A Step-by-Step Guide to Creating an Auto-responder That Subscribers Can’t-Wait to Open Email

How to Setup an Email Auto-responder in Aweber

How to Squeeze Profit from Confirmation Emails

Businesses that use Email Marketing – Success Stories

  1. ZURB – Directly Connects with Users
    ZURB! It is a product design company situated in Silicon Valley. The twenty years old and experienced in investing and geeking out.

Mr. Dave McClure, The man who calls himself a greedy venture capitalist and this company is a successful email marketer. They have created different newsletters for different products.

ZURB, It’s successful in implementing automated welcome emails so that, When a user signed up for the newsletter, they automatically received a custom email. And these emails achieved a fantastic outcome. These welcome emails now see upwards of 71-76% open rates and a 40-50% click-through rate.

According to Daniel Codella, Marketer, ZURB uses several different newsletters for different products. Initially, he felt it was not interesting and too confusing. And later, he felt it is easy to use.

What you can learn from Zurb?

Email Marketing with automation is much easier than we think to implement.
With Zero technical knowledge, it can be implemented successfully
All with automation – Every email chain can be automated based on user action, right from the initial welcome email to the signup form

  1. MUMSNET’S – Customized and Personalized and as per the User experience
    Mumsnet is the largest parenting site in the United Kingdom (UK), It shares the most inspiring examples out there.

Mumsnet believes parenthood is a journey. One that begins the moment that the husband believes and his life partner finds out she is pregnant.

Mumsnet will send you an email newsletter throughout the pregnancy cycle to help you learn and keep your health fit in different stages, based on how far along you are.

With fully automated newsletter will be sent based on the mother’s due date as a trigger to send emails. said Shamim Mirzai, CTO at Mumsnet. The due date is pre-recorded through a custom email signup form and use that with a custom field to schedule an email to the user.

This email automation really helps and it is more creative than other forms of marketing.

What you can learn from Mumsnet:

It really understands the user experiencing stage and sends an automated email
Uses email marketing automation to join them
Everything can be automated if opens an email, User registers, Joins the segment, leaves the segment, and more.

  1. BUZZFEED’S – Automated courses for users
    BuzzFeed uses email marketing channels in a more effective way than others. In the internet world, It is the most highly trafficked website through email marketing.

It uses email newsletters with gifs and leverages email automation in an effective way.

Based on the specific interest of the users, Buzzfeed created different newsletters such as Health and Beauty, Pets and Animals, and Buzzfeed’s News.

Other Article: You can also go through this interesting article: Voice Search Optimization | Page Optimum

Engaging with emails to the users and getting traffic is the topmost propriety for them.

For Buzzfeed, the highly generated traffic website is from “Educational Course” which is automated.

Buzzfeed automated their “4-week Get Fit Challenge”. The movement student Subscribes with a Sign-up form for the course. They send a series of automated emails with tips

What you can learn from Buzzfeed:

Being the largest media site, It relies on email automation for the user engagement
Automated Email packages content course, allows and gets constant touch with subscribed users


When you’re all set with an automated email marketing campaign, You’ll also want to do A/B testing of your emails, which is an important part of live email testing campaigns. Our Beginner’s Guide to How to Start A/B Testing Your Email Marketing?

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